Insert Bad Icing Joke Here

Do you like hockey? Do you like cupcakes? Have you ever looked at a cupcake and thought “Man, I wish I could associate this with the New York Islanders somehow.” Then, my friend, you’re in luck. The Islanders have inked a deal with New York cup cake manufacturer Cupcake Gourmet to make the company thee official Islander cupcake provider.

For the Islanders, it was something out of the box. So they brought the deal to Savor, the concessionaire of the Nassau Coliseum — where the team plays its home games. The company agreed to split its revenues with Brady.

“This is truly a non-traditional offering for most sports and entertainment venues,” said Justin Johnson, the team’s senior vice president of corporate partnerships and marketing. “We are thrilled to launch this partnership with Amy and Cupcake Gourmet as we continually enhance the everyday menu board for our fans.”

Brady will have a portable concession cart at all home games and will of course sell Islanders-themed orange, blue and white cupcakes. The partnership includes a “Lucky Row” promotion in which a row of fans at certain games will win free cupcakes. –Sports Biz with Darren Rovell

I’m always a fun of cupcakes, but Dippin Dots will still be my sweet treat of choice at sporting events. I wish I had been in the investors meeting for that pitch. I picture a large, mustachioed man in an old timey suit and top hat thinking he had just changed the world. “Tiny balls of iced cream, you say? It’s revolutionary! It’s genius! We’re going to change the way dairy products are served forever!”

What would you like to see served at sporting events? Let us know in the comments, or don’t. I’m not your dad.